On June 15, 2015, I participated in the first ever IP Mediation Open Day organized by OHIM in Alicante. The IP Mediation Open Day was aimed at everyone with an interest in mediation and how it is used in IP. It was an activity-based, participative event which revolved around discussions, demonstrations and real-world issues in this dynamic and fast-growing discipline. There was a role-play of a trademark conflict between the older trademark "King Malt Whisky" with logo (Spirits United PLC) and the younger mark "Whisky King (China Retail). Via mediation by OHIM the trademark dispute was resolved and resulted in a cooperation between both companies for a new product blended whiskey. The conflict changed into a win-win situation for both companies.