In a slightly later stage of product development than the creation of brand names the creation of the logo starts together with the creation of the marketing materials and brand messages.

It is important that the logos are also examined worldwide for legal availability and, if available, brand protection is invoked in key countries such as the ‘colored dots’ of the umbrella brand NOBIVAC (vaccines for pets, MSD Animal Health). Global branding of human and veterinary drugs requires almost identical procedures, also with regard to obtaining approval by the health authorities.