Trademark registration in three steps

Trademark registration in three steps

Trademarks are all signs capable of distinguishing the goods (products) or services from a company. Step 1: Create a distinctive name for your product or service no generic name (POST OFFICE) for a post office no descriptive name (BIOMILD) for yogurt a strong brand...
Generic name drug

Generic name drug

he brand name may not resemble the generic name of the drug, also known as the International Non Proprietary Name (INN), awarded by the World Health Organization (WHO). For example, the brand name CALCID for a vitamin D product would be rejected because...
A new name for the European Trademark Office

A new name for the European Trademark Office

As of March 23, 2016, the new name for the European Trademark Office in Alicante, Spain, is European Union Intellectual Property Office (EUIPO). The Community trademark is now called the European Union trademark. Under new EU legislation, the fees payable to the...
Is your trademark worth gold?

Is your trademark worth gold?

You invest a lot of time and energy into your company and you sell products or services under your brand. That builds brand awareness and goodwill. Your brand represents so much value. You obviously do not want another company to operate under a similar name, but that...
IP Mediation Open Day

IP Mediation Open Day

On June 15, 2015, I participated in the first ever IP Mediation Open Day organized by OHIM in Alicante. The IP Mediation Open Day was aimed at everyone with an interest in mediation and how it is used in IP. It was an activity-based, participative event which revolved...
From trade name to trademark

From trade name to trademark

Do you use your trade name: to promote your product (e.g. GIANT for bycicles) to advertise your services (e.g. MASTERCARD for credit cards) or logo (e.g. the COCA-COLA logo) as web address (e.g. www.philips.com) on social media (for example...