Trademarks are all signs capable of distinguishing the goods (products) or services from a company.
The brand name may not resemble the generic name of the drug, also known as the International Non Proprietary Name (INN), awarded by the World Health Organization (WHO).
As of March 23, 2016, the new name for the European Trademark Office in Alicante, Spain, is European Union Intellectual Property Office (EUIPO).
You invest a lot of time and energy into your company and you sell products or services under your brand. That builds brand awareness and goodwill. Your brand represents so much value.
On June 15, 2015, I participated in the first ever IP Mediation Open Day organized by OHIM in Alicante. The IP Mediation Open Day was aimed at everyone with an interest in mediation and how it is used in IP. It was an activity-based, participative event which revolved around discussions, demonstrations and real-world issues in this dynamic and fast-growing discipline.
Do you use your trade name to promote your product? If so, then you use your trade name also as a trademark. By law, you have to register a trademark in order to obtain trademark protection. Otherwise, it is much more difficult to act against someone who abuses or imitates your trademark.
In a slightly later stage of product development than the creation of brand names the creation of the logo starts together with the creation of the marketing materials and brand messages.
Remarkably, the European Medicines Agency (EMA) does not speak about “Trademarks” but calls it “Invented Names”. It is a requirement of EMA that there is only a single Invented Name for a drug and this name should be used in all 27 Member States of the European Community.
Developing a drug takes many years and cost hundreds of millions of euros. The name of that product should sound like a clock. Names of drugs were traditionally designed for doctors who prescribed the drugs and sounded scientific. Nowadays names of medicines increasingly patient-centered and abstract sound like PROZAC (fluoxetine , Eli Lilly) for depression and VIAGRA (sildenafil , Pfizer) in erectile dysfunction. But how do drugs get their name? What are the criteria for a good name?
Hello, I am Pierre Konings, owner of the new company KONINGS trademarks in Geffen. I have over 18 years experience with protecting brands worldwide.