You invest a lot of time and energy into your company and you sell products or services under your brand. That builds brand awareness and goodwill. Your brand represents so much value.
You obviously do not want another company to operate under a similar name, but that the goodwill is protected under your brand. This protection is available via a Benelux trademark registration.
- A domain name registration does not protect your brand.
- A trade name is not meant to protect the name of your product or service and provides only limited protection for the company name in the area where your business is located.
- A trademark registration is valid throughout the Benelux and you can easily take action against abuse
- The cost of a Benelux trademark registration is relatively inexpensive and, after registration the trademark is valid for 10 years at no additional cost
- Your registered trademark is worth gold!